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    « Genetic sequencing to match cancer patients to clinical trials | Main | GeneKey addresses challenges in genomic tests for cancer »

    Is MY Cancer Different? - birth of a movement

    At last, here's a national movement to raise awareness among cancer patients about the importance of individualized strategies to treat cancer. Launched at the end of September, the "Is MY Cancer Different" campaign educates patients to ask their doctors if molecular diagnostics and targeted therapies are appropriate for their disease. The campaign describes itself as "A movement dedicated to educating everyone on how a simple question can make a huge difference in the fight against cancer."

    The campaign is picking up traction among patient advocates who know from personal experience how important it is to tailor treatment to the individual disease. "Since the day I was diagnosed, I've heard it said a million times that each person's cancer experience is different. It turns out that each person's cancer is different too - on a molecular level," writes cancer survivor and advocate Debbie Woodbury on her blog Where We Go Now. "Asking the question takes the management of your cancer to the next level."

    "Although this information wasn't around when I was going through my treatments I did benefit from personalized molecular-level diagnostics," recalls another cancer survivor on his blog, Aaron Outward. "I had a molecular abnormality in my leukemia called the philadelphia chromosome in which I was given a designer drug to specifically target that abnormality during the course of my treatment." 

    The Is My Cancer Different? website offers fact-sheets about personalized cancer diagnostics and therapies, as well as a trove of educational videos such as this one.

    The site's goal is to get 1 million people in 1 million minutes to share the site via social media. Tell us what you think about the movement for "Is My Cancer Different?"

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